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Instagram Growth Beyond Expectations: What does Identity have to do with it?
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Firefighter turned chocolatier, Zoë Roberston, moved from the South of England to the North, where she started selling her artisan chocolate slabs on Instagram. She built a new life around her chocolate business and now owns a production site. We discuss moving from one part of a country to another and how to grow a creative business on a saturated social media platform by focusing on location and identity.
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