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Predictive Analytics Target Knows You are Pregnant
Manage episode 330022039 series 3245092
Content provided by Lydia Shompole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lydia Shompole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we are going to do a deep dive into the world of predictive analytics and how companies are using the data they collect to influence our behaviors and directly target only the individuals they know will be receptive to their products. Predictive analytics is based on mathematical equations that assist in narrowing down the data collected to allow companies to essentially see or anticipate how individuals will respond or behave when given certain options or opportunities.
--- Support this podcast: https://podcasters.spotify.com/pod/show/creepytech/support25 episodes
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Manage episode 330022039 series 3245092
Content provided by Lydia Shompole. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lydia Shompole or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we are going to do a deep dive into the world of predictive analytics and how companies are using the data they collect to influence our behaviors and directly target only the individuals they know will be receptive to their products. Predictive analytics is based on mathematical equations that assist in narrowing down the data collected to allow companies to essentially see or anticipate how individuals will respond or behave when given certain options or opportunities.
--- Support this podcast: https://podcasters.spotify.com/pod/show/creepytech/support25 episodes
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Similar to Creepy Tech
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
A podcast about web design and development.
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…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
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continue reading
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