6 Reasons Sellers Have to be Skilled at Social Selling

CRM Radio

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5+ y ago 25:43

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Buyers Have Changed: Sellers Must Change or Fail to Make Quota

Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case. In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's approaches and gets into the methods of today’s most successful salesperson: Social Selling. He discusses:

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Why every sales representative needs a LinkedIn profile
What he means by saying cold calling is dead but prospecting is up
Modern Buyers share four social engagement traits
Sellers must leverage the omni-channel approach to prospecting

About our guest Mario Martinez:

As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for small to large fortune 100 sales teams. He's made his way into the 100% + Club 15 / 18 years while in corporate sales!