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#30 – Should You Be Launching A/A Tests?
Manage episode 360574800 series 3362005
In this episode of CRO Live Hour, hosts Khalid and Simbar dive into the topic of A/A testing, discussing whether or not it's a worthwhile endeavor for businesses to pursue.
A/A testing, which involves testing two identical versions of a website or app against each other to check the reliability of the testing platform, has been a subject of debate in the world of conversion rate optimization (CRO). Some argue that A/A testing can be useful for establishing a baseline measurement for future A/B testing, while others contend that it's a waste of time and resources.
Khalid and Simbar provide insights and examples from their own experiences in the industry, and offer tips for businesses considering A/A testing. They also touch on the importance of testing methodology and statistical significance and the potential risks of misinterpreting A/A testing results.
Whether you're a CRO professional or simply interested in optimizing your website or app, this episode offers valuable insights into the benefits and drawbacks of A/A testing, and the role it can play in your testing strategy.
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.
71 episodes
Manage episode 360574800 series 3362005
In this episode of CRO Live Hour, hosts Khalid and Simbar dive into the topic of A/A testing, discussing whether or not it's a worthwhile endeavor for businesses to pursue.
A/A testing, which involves testing two identical versions of a website or app against each other to check the reliability of the testing platform, has been a subject of debate in the world of conversion rate optimization (CRO). Some argue that A/A testing can be useful for establishing a baseline measurement for future A/B testing, while others contend that it's a waste of time and resources.
Khalid and Simbar provide insights and examples from their own experiences in the industry, and offer tips for businesses considering A/A testing. They also touch on the importance of testing methodology and statistical significance and the potential risks of misinterpreting A/A testing results.
Whether you're a CRO professional or simply interested in optimizing your website or app, this episode offers valuable insights into the benefits and drawbacks of A/A testing, and the role it can play in your testing strategy.
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.
71 episodes
All episodes
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