The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Khalid & Simbar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Khalid & Simbar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#35 – Annie Maguire: Conversion Copywriting Tips and Tricks
Manage episode 363579030 series 3362005
Content provided by Khalid & Simbar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Khalid & Simbar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss:
- Before she became a conversion copywriter, what was she doing?
- How did she get into conversion copywriting?
- Is there a thing or two she thinks people misunderstand about writing copy?
- What copywriting projects has she been working on recently?
- How often do brands have to tinker with their site copy?
- What’s one copywriting best practice that is not ideal?
- What things does she want to change/improve in the coming 6 months?
- Any (conversion copywriting) books that changed Annie’s way of thinking
Show Notes:
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
How to Conduct, Analyze & Apply Customer Research
Like this episode? Make sure to leave it a 5-star review, and don’t forget to press subscribe, so you can catch all the latest episodes and learn more about all things conversion optimization.
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.
71 episodes
Share
Manage episode 363579030 series 3362005
Content provided by Khalid & Simbar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Khalid & Simbar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss:
- Before she became a conversion copywriter, what was she doing?
- How did she get into conversion copywriting?
- Is there a thing or two she thinks people misunderstand about writing copy?
- What copywriting projects has she been working on recently?
- How often do brands have to tinker with their site copy?
- What’s one copywriting best practice that is not ideal?
- What things does she want to change/improve in the coming 6 months?
- Any (conversion copywriting) books that changed Annie’s way of thinking
Show Notes:
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
How to Conduct, Analyze & Apply Customer Research
Like this episode? Make sure to leave it a 5-star review, and don’t forget to press subscribe, so you can catch all the latest episodes and learn more about all things conversion optimization.
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.
71 episodes
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Similar to CRO Live Hour
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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…
continue reading
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