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#4 Robert Rebholz – Co-Founder & Managing Director Optilyz

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Manage episode 203197530 series 1937216
Content provided by CrossEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CrossEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. In our podcast, Rob explains why direct mail is currently en vogue and what companies can gain using the channel. Direct mail has been an expensive and hard-to-run CRM channel which involved a lot of manual work. But as “software is eating the world”, direct mail experienced a digital transformation and can nowadays easily be integrated into your cross-channel marketing mix.
  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 203197530 series 1937216
Content provided by CrossEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CrossEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For this episode of our podcast, we’re happy to welcome Robert Rebholz, co-founder of optilyz, one of our solution partners. In our podcast, Rob explains why direct mail is currently en vogue and what companies can gain using the channel. Direct mail has been an expensive and hard-to-run CRM channel which involved a lot of manual work. But as “software is eating the world”, direct mail experienced a digital transformation and can nowadays easily be integrated into your cross-channel marketing mix.
  continue reading

12 episodes

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