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Activating Your Fans: How To Do It Right

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Manage episode 417966162 series 2843598
Content provided by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?

Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?

We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.

Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!

  continue reading

116 episodes

Artwork
iconShare
 
Manage episode 417966162 series 2843598
Content provided by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?

Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?

We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.

Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!

  continue reading

116 episodes

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