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Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns

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Manage episode 388786218 series 2843598
Content provided by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.

We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://crowdfundingnerds.com/episode147/
https://www.youtube.com/watch?v=7EZu9NoWV5k

Chapters:

00:01 Three-Year Anniversary of the Podcast

00:45 New Baby - John Constantine

01:59 Future Plans & Learning Opportunities

02:05 Christmas Season– A Selling Opportunity

03:59 Viral Post on BoardGameGeek for Deliverance

09:21 Anatomy of an Ad Campaign

18:03 Focusing on a Single Game - Brand Building Tactics

25:46 Strategies for Customer Acquisition and Cross-selling

38:33 Deliverance - A Lifestyle Game

43:37 Vision for the Future - A Sustainable Brand

50:14 League of Legends - Building a Game Community

Join us on this exciting journey and discover the secrets to crowdfunding success!

  continue reading

116 episodes

Artwork
iconShare
 
Manage episode 388786218 series 2843598
Content provided by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.

We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://crowdfundingnerds.com/episode147/
https://www.youtube.com/watch?v=7EZu9NoWV5k

Chapters:

00:01 Three-Year Anniversary of the Podcast

00:45 New Baby - John Constantine

01:59 Future Plans & Learning Opportunities

02:05 Christmas Season– A Selling Opportunity

03:59 Viral Post on BoardGameGeek for Deliverance

09:21 Anatomy of an Ad Campaign

18:03 Focusing on a Single Game - Brand Building Tactics

25:46 Strategies for Customer Acquisition and Cross-selling

38:33 Deliverance - A Lifestyle Game

43:37 Vision for the Future - A Sustainable Brand

50:14 League of Legends - Building a Game Community

Join us on this exciting journey and discover the secrets to crowdfunding success!

  continue reading

116 episodes

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