How to Build a Winning Culture in Small Businesses: Colette Moore, Director of SBDC, Reveals Key Strategies

Culture Leaders: The Masters Behind Movements

Colette Moore, a dedicated advocate for small business development, shares her impactful journey of empowering entrepreneurs and fostering community growth. As a leader in small business advocacy, Moore brings to light the critical role small businesses play in local economies and the broader societal impact of supporting entrepreneurial endeavors.

In this episode of the Culture Leaders Podcast, join us as Colette Moore delves into her mission to use her talents in administration, collaboration, and community engagement to help small businesses thrive. She discusses the importance of providing small business owners with the tools, knowledge, and resources they need to succeed, emphasizing the significance of legacy and community support.

Segmented Timestamps

• [00:00] Introduction to Colette Moore and her advocacy for small businesses.
• [01:28] Colette discusses her motivation and the importance of legacy in her work.
• [03:03] Comparing leadership in small businesses to tech giants.
• [04:33] Importance of establishing a supportive culture before hiring.
• [06:47] Hiring challenges in small businesses and the importance of flexibility.
• [09:03] Utilizing storytelling to foster cultural beliefs and drive business goals.
• [11:39] Colette emphasizes the role of transparency and sharing in team meetings.
• [13:57] Transition from corporate to entrepreneurship and its challenges.
• [16:09] Colette reflects on the cultural changes within organizations post-pandemic.
• [19:05] Discussing financial fitness and preparedness in small businesses.
• [21:21] Utilization of AI and other technologies to streamline small business operations.
• [26:30] Advice for entrepreneurs: Know your numbers and the importance of a solid support network.

Notable Quotes

"My why is to use my God-given talents to help our small businesses meet their goals." - Colette Moore

"It's really important to me that they have a better understanding of how they can be successful." - Colette Moore

"Helping small businesses is about leaving a legacy that impacts their homes and communities." - Colette Moore

"You shouldn't hire until you understand what kind of culture you want... what kind of personality who's going to be a fit with me and my style who's going to help advance." - Colette Moore

"Storytelling in doing that, you get to hear the tough stuff... and I think that that storytelling had a huge component in making people care." - Colette Moore on the power of storytelling.

"Let's let them tell us. And we spend quite a bit of time talking about some of those clients." - Colette Moore on engaging with business stories to understand challenges.

"We want our businesses to think bigger because they have capacity, they have capability, they can do it." - Colette Moore encouraging small businesses to set ambitious goals.

"Know your numbers. Gotta know where you stand... Times will get tough and things will get hard and unexpected things happen." - Colette Moore

USEFUL LINKS

Reach Colette at:

Websites:

https://pcrcorp.org/

https://pcrsbdc.org/

GET MORE FROM THE CULTURE LEADERS PODCAST

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