Ep 44 - Coffee, Culture, and Customer-Centric Marketing with Angelo Sasso

Culture, Talent & Growth

In this episode, we sit down with Angelo Sasso, the Senior Vice President of Marketing at Trade Coffee, to discuss his work with subscription-based companies and his three biggest lessons from working at Trade. He also shares the key characteristics that make a great marketing hire for startups.

Here’s What We Discussed

• [00:27] Angelo talks about the red thread in his extensive and diverse background of working with subscription-model companies
• [02:34 ] Angelo’s 3 key learnings since starting at Trade Coffee
• [05:32] Exploring the intricacies of coffee and making it accessible to a new audience
• [06:47] Angelo on why he looks for adaptable, customer-focused marketers when hiring a marketing team
• [09:00] Angelo shares his experience with Ruckus

About Angelo

Angelo Sasso is the Senior Vice President of Marketing at Trade Coffee and former SVP, Customer Engagement at Tidal. He leads marketing teams that use segmented strategies to identify value drivers for key segments, using growth-centric marketing to find these customers, optimizing key customer journeys, and creating loyalty amongst user bases to increase revenue.

Angelo has a proven history of influencing an organization’s initiatives through customer segmentation, product positioning, cost optimization, lifecycle management, and portfolio optimization. His successful execution is driven by a unique ability to build lasting partnerships across an organization and manage cross-functional work streams. He is an expert in turning data into actionable insights and an advocate of fostering culture change across all levels of an organization through relationship building and collaboration.

About Our Host

Kayci Baldwin has been building and growing communities for impactful brands for nearly a decade. She was a co-founder of Six Things, a brand and digital creative agency dedicated to working with underrepresented founders.

Quotes

“Trade has done this wonderful job of taking the guesswork out and helping you become part of this really rich culture by doing it in a way that's really accessible.” – Angelo Sasso

“So that thread of being part of a company and selling a product that really speaks to a unique customer in a broader space and has that subscription hook as part of it, I think is what excited me about coming into this space.” – Angelo Sasso

“You should be able to enjoy coffee on your terms.”– Angelo Sasso

“It goes back to that customer-centric thinking. I really need marketers that understand what this product is, and how to make the right consumer say yes.” – Angelo Sasso

“Ruckus not only was really proactive on connecting me with the right types of opportunities but also as I was going through the process, they were making sure that I felt in the loop and they were being that shoulder to lean on when I needed advice or support.” – Angelo Sasso

ABOUT RUCKUS

We are growth leaders who recruit your game changers. Visit https://bringruckus.com and connect on LinkedIn. Subscribe and listen to more episodes on Apple Podcasts, Spotify Google Podcasts, Audible, or wherever you get your podcasts!