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Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Customer Experience Superheroes - Series 10 Episode 1 - Customer Journey Management

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Manage episode 346664434 series 2801423
Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Customer Experience Superheroes podcast we meet Jochem Van de Veer, CEO of They Do. Host Christopher Brooks speaks with Jochem about the progression from Customer Journey mapping, a recognised practice for identifying customer pain points and new opportunities, to Customer Journey Management, where the emphasis shifts to action to be achieved from mapping.
In conversation they discuss the shortfalls of the way many are coached to developed customer journey maps, and the impact and positive impression on senior management which 'managing' customer journeys can achieve beyond just mapping.

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 346664434 series 2801423
Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Customer Experience Superheroes podcast we meet Jochem Van de Veer, CEO of They Do. Host Christopher Brooks speaks with Jochem about the progression from Customer Journey mapping, a recognised practice for identifying customer pain points and new opportunities, to Customer Journey Management, where the emphasis shifts to action to be achieved from mapping.
In conversation they discuss the shortfalls of the way many are coached to developed customer journey maps, and the impact and positive impression on senior management which 'managing' customer journeys can achieve beyond just mapping.

  continue reading

51 episodes

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