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Customer Experience Superheroes - Series 3 Episode 2 The UHNW customer experience with Prof Dr Phil Klaus

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Manage episode 273809990 series 2801423
Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Christopher Brooks' CXSuperhero podcast series covers the various superpowers needed to be a Customer Experience leader today. In this special 10th episode we meet up with the world's leading academic in Customer Experience, Prof Dr Phil Klaus and he exclusively shares with us his studies into the previously unreachable Ultra High Net Worth consumer.
Best recognised for his award winning study in behavioural measurement of customer experience, Phil topped the Amazon business book charts. Now through his studies, based at the International University of Monaco, Phil has been decoding the customer experience expectations of the super yacht class. With only 1,200 people on the planet eligible to afford a super yacht it is an extremely revealing interview which allows us a window into a world very rarely accessible to research.

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 273809990 series 2801423
Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Christopher Brooks' CXSuperhero podcast series covers the various superpowers needed to be a Customer Experience leader today. In this special 10th episode we meet up with the world's leading academic in Customer Experience, Prof Dr Phil Klaus and he exclusively shares with us his studies into the previously unreachable Ultra High Net Worth consumer.
Best recognised for his award winning study in behavioural measurement of customer experience, Phil topped the Amazon business book charts. Now through his studies, based at the International University of Monaco, Phil has been decoding the customer experience expectations of the super yacht class. With only 1,200 people on the planet eligible to afford a super yacht it is an extremely revealing interview which allows us a window into a world very rarely accessible to research.

  continue reading

51 episodes

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