Artwork

Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Customer Experience Superheroes - Series 4 Episode 3 - From Customer Service to Customer Care with Nick Lygo-Baker

38:29
 
Share
 

Manage episode 273809985 series 2801423
Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nick Lygo-Baker has spent many years research agency side to develop a specialism in voice of the customer. Having moved to become a CX consultant, leading Paradigm CX Ltd, he's been able to take his specialism to many clients to help them both understand how to generate more powerful insights, but also how to convert what they find into actionable improvements.
In conversation with global CX consultant and mentor Christopher Brooks, host of the CX Superheroes podcast series, they discuss one area of particular attention is customer service, and how companies can turn this 'cost to serve' function into having a customer care purpose and contribute towards revenue protection. With specific reference to the importance of this consideration during a pandemic.
Nick shares his first hand experience of these real challenges with international clients, which form part of a new book entitled Customer Experience 2 which he contributes towards.

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 273809985 series 2801423
Content provided by Christopher Brooks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Brooks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nick Lygo-Baker has spent many years research agency side to develop a specialism in voice of the customer. Having moved to become a CX consultant, leading Paradigm CX Ltd, he's been able to take his specialism to many clients to help them both understand how to generate more powerful insights, but also how to convert what they find into actionable improvements.
In conversation with global CX consultant and mentor Christopher Brooks, host of the CX Superheroes podcast series, they discuss one area of particular attention is customer service, and how companies can turn this 'cost to serve' function into having a customer care purpose and contribute towards revenue protection. With specific reference to the importance of this consideration during a pandemic.
Nick shares his first hand experience of these real challenges with international clients, which form part of a new book entitled Customer Experience 2 which he contributes towards.

  continue reading

51 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide