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Episode 13 - What do Customers Really Want
Manage episode 228271194 series 2349963
Content provided by Tim Van Milligan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Van Milligan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You may have heard that customers want "value," and therefore you should be building value when presenting your product or service.
I'm a contrarian salesperson, so I don't always agree with the standard wisdom that we've all been taught as gospel. In this case, I think building value is 80% correct. What's missing is the "values." There is a big difference between building value and what I want to discuss in this episode, which is "promoting values."
Promoting values is that extra piece that is missing in the sales presentation. It allows you to start at where the customer is at, and move them forward by showing them that you are on their side and want to move their values forward.
51 episodes
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Manage episode 228271194 series 2349963
Content provided by Tim Van Milligan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Van Milligan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You may have heard that customers want "value," and therefore you should be building value when presenting your product or service.
I'm a contrarian salesperson, so I don't always agree with the standard wisdom that we've all been taught as gospel. In this case, I think building value is 80% correct. What's missing is the "values." There is a big difference between building value and what I want to discuss in this episode, which is "promoting values."
Promoting values is that extra piece that is missing in the sales presentation. It allows you to start at where the customer is at, and move them forward by showing them that you are on their side and want to move their values forward.
51 episodes
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Similar to Customer Secrets
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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