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Content provided by Roz Chandler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roz Chandler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Brand Messaging For Your Cut Flower Business

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Manage episode 290392998 series 2913012
Content provided by Roz Chandler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roz Chandler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you an ambitious flower farmer looking for hints and tips to grow your business?

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business.

In this easy-to-follow episode, Roz Chandler discusses the importance of brand messaging and helps cut flower farmers build their own messaging. The way you talk about your brand defines your ideal customer. As cut flower growers, not all customers will be your ideal customer.

You will learn:

  • The A to H of defining your ideal customer
  • Creating your messaging statement
  • The words or phrases you associate with how your customer is feeling so you can best understand their needs

Connect with Roz Chandler:

Website

Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 290392998 series 2913012
Content provided by Roz Chandler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roz Chandler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you an ambitious flower farmer looking for hints and tips to grow your business?

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business.

In this easy-to-follow episode, Roz Chandler discusses the importance of brand messaging and helps cut flower farmers build their own messaging. The way you talk about your brand defines your ideal customer. As cut flower growers, not all customers will be your ideal customer.

You will learn:

  • The A to H of defining your ideal customer
  • Creating your messaging statement
  • The words or phrases you associate with how your customer is feeling so you can best understand their needs

Connect with Roz Chandler:

Website

Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

  continue reading

17 episodes

All episodes

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