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You're speaking to one listener at a time
Manage episode 418641191 series 3573172
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We don’t listen to podcasts in groups. OK, occasionally there’s a car journey, but you know what I mean!
When you refer to your listener as “everybody” or “guys”, you create distance between them and you. You put up a barrier that the listener isn’t allowed to cross, and you reduce them to one of any given number of faceless listeners.
I’m still surprised at how many longstanding podcasters make this crucial mistake – a mistake they teach literally in “Radio 101”.
There is only The Listener. If you can keep that idea in your head when you next jump on the mic, you’ll be amazed at the difference it’ll make. It can take something from a bland announcement to something that feels like it was recorded personally for you.
If I impress one thing upon the podcasting landscape in my time on this earth, it’s that we should all be speaking to one singular listener, and removing “everybody”, “guys”, and “you out there” from our podcasting vocabularies.
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