’s Purva Gupta: “Why do these shorts make me sad?”


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By The Sunday Times. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The Sunday Times’ tech correspondent Danny Fortson brings on Purva Gupta, founder of, to talk about algorithms of emotion (5:40), creating psychographic profiles of shoppers (7:45), drawing on 15,000 data points to predict what people want (10:45), bring brands out of the dark ages (12:45), starting her company (14:45), testing her idea (17:45), having no technical background (20:15), having six different visas (23:00), using numbers to replicate emotions (24:15), her plan to access new data sources (26:15), why social media data is not that attractive (30:55), building an immunity to rejection (32:35), almost giving up (35:15), founder dating (37:25), and breaking up (41:25), her moment of inspiration (43:30), and why she won’t work for some companies (47:30).

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