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Zyper’s Amber Atherton: “From ‘Made in Chelsea’ to a garage in Palo Alto”
Manage episode 265390452 series 1437555
Content provided by Will Morley and The Sunday Times. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Morley and The Sunday Times or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Sunday Times’ tech correspondent brings on Amber Atherton, founder of Zyper, to talk about brand “super-fans” (4:45), finding them (6:55), starting as an intern at Vogue (7:35), starting her first company in her teens (8:30), moving to California for Y Combinator (11:20), why super fans are important (12:55), the problem with influencer marketing (15:35), why rampant online fakery is good for Zyper (19:45), being anti-influencer (21:45), creating brand “clubs” (23:00), starring in Made in Chelsea (26:10), leaving the show (30:25), the wild ride of fame (31:05), and transforming into a remote-only company (33:35).
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
368 episodes
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Manage episode 265390452 series 1437555
Content provided by Will Morley and The Sunday Times. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Morley and The Sunday Times or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Sunday Times’ tech correspondent brings on Amber Atherton, founder of Zyper, to talk about brand “super-fans” (4:45), finding them (6:55), starting as an intern at Vogue (7:35), starting her first company in her teens (8:30), moving to California for Y Combinator (11:20), why super fans are important (12:55), the problem with influencer marketing (15:35), why rampant online fakery is good for Zyper (19:45), being anti-influencer (21:45), creating brand “clubs” (23:00), starring in Made in Chelsea (26:10), leaving the show (30:25), the wild ride of fame (31:05), and transforming into a remote-only company (33:35).
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
368 episodes
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Similar to Danny In The Valley
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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