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Data Guru: 3 Secrets to Building a High-Value Audience
Manage episode 324568989 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Linda Harrison shares the 3 secrets to building the very best audiences for a successful campaign. Advertisers can’t discount the importance of building a solid foundation of underlying data to fuel marketing campaigns, testing for optimal performance and using offline data to reinforce insights from online behavior.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episodes
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Manage episode 324568989 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Linda Harrison shares the 3 secrets to building the very best audiences for a successful campaign. Advertisers can’t discount the importance of building a solid foundation of underlying data to fuel marketing campaigns, testing for optimal performance and using offline data to reinforce insights from online behavior.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episodes
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Similar to Data Guru by Acxiom
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
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continue reading
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Three nerds discussing tech, Apple, programming, and loosely related matters.
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Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
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continue reading
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continue reading
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Go offline with the Player FM app!
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