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Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 345204777 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact.
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