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Data Guru: Connecting When It Counts

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Manage episode 358227632 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Major milestones in life like going to college or moving to a new home are key times for brands to connect and serve people – when they need them the most. From electronics decisions to financing needs and vehicle purchases, people are starting what can be a significant relationship in terms of size and time when insurance or financing are in play. Or for shorter-term purchases, they can be taking a first step in a potential lifetime of brand loyalty.
Bio:
Leah Quinn is the Product Manager for Acxiom’s InfoBase List Products. She drives product strategy and direction for the premier customer acquisition product line available to marketers. Leah has been in the data management industry for more than 15 years, previously serving with e-Infodata that later became the Acxiom Risk division. Leah grew and managed client support for Acxiom Risk before moving into product management for List SaaS platforms, building list fulfillment platforms that gave marketers access to InfoBase data and enabled distribution of prospects to the digital ecosystem. Leah graduated with a Bachelor of Science in Marketing from Miami University in Oxford, Ohio. She lives in Round Rock, TX, with her husband and four crazy kids.
https://www.linkedin.com/in/leahquinnshapeabetteryou/

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50 episodes

Artwork
iconShare
 
Manage episode 358227632 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Major milestones in life like going to college or moving to a new home are key times for brands to connect and serve people – when they need them the most. From electronics decisions to financing needs and vehicle purchases, people are starting what can be a significant relationship in terms of size and time when insurance or financing are in play. Or for shorter-term purchases, they can be taking a first step in a potential lifetime of brand loyalty.
Bio:
Leah Quinn is the Product Manager for Acxiom’s InfoBase List Products. She drives product strategy and direction for the premier customer acquisition product line available to marketers. Leah has been in the data management industry for more than 15 years, previously serving with e-Infodata that later became the Acxiom Risk division. Leah grew and managed client support for Acxiom Risk before moving into product management for List SaaS platforms, building list fulfillment platforms that gave marketers access to InfoBase data and enabled distribution of prospects to the digital ecosystem. Leah graduated with a Bachelor of Science in Marketing from Miami University in Oxford, Ohio. She lives in Round Rock, TX, with her husband and four crazy kids.
https://www.linkedin.com/in/leahquinnshapeabetteryou/

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episodes

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