Artwork

Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Data Guru: Let’s Get “Phigital”

21:26
 
Share
 

Manage episode 353269075 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.

Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.

The Comeback of QR Code Marketing: How to Get It Right

Phigital Shopping Experience - Bit2win

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 353269075 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.

Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.

The Comeback of QR Code Marketing: How to Get It Right

Phigital Shopping Experience - Bit2win

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide