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Data Guru: Navigating the Globe with Acxiom Insights
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Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 324568969 series 3335229
Content provided by Data Guru by Acxiom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Data Guru by Acxiom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From the hot Latin America market to developing audiences based on app usage and streaming patterns, Data Senior Product Manager Vicky Becart walks us through Acxiom’s global offerings and how advertisers are using them around the world. Whether it’s finding outdoor enthusiasts or speed dating with potential new pets, Vicky and Data Guru Linda Harrison share real-life examples of how innovation and new data sets are helping connect advertisers to receptive audiences.
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