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Ad Blockers Effect on News Consumption

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Manage episode 346984117 series 2328414
Content provided by Kyle Polich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Polich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.

  continue reading

546 episodes

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Ad Blockers Effect on News Consumption

Data Skeptic

792 subscribers

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Manage episode 346984117 series 2328414
Content provided by Kyle Polich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Polich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.

  continue reading

546 episodes

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