017 Leslie Sims: Chief Creative Officer, Ogilvy

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Manage episode 225576456 series 2285149
By Nathan Mersereau. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Nathan and Leslie discuss:

  • The process of creating effective brand strategies.
  • The Easy Button story.
  • The challenges of balancing work and family.
  • Advice for a 20 year-old Leslie.

Key Takeaways:

  • A mistake brands make is thinking they are competing against competitors, but they are actually competing against any choice available to a consumer.
  • When you’re in a project and you don’t feel success, power through.
  • If you don’t take yourself too seriously, magic can happen.
  • Don’t compare, play your own game, enjoy the process.

"Tackle big problems with great people." — Leslie Sims

Connect with Leslie Sims:

LinkedIn: @LeslieSims

Connect with Nathan Mersereau:

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Phone: 248-645-1520

Website:?www.dayinacanoe.com

Email: nathan.mersereau@planningalt.com

Twitter:?@NathanMersereau

LinkedIn:?Nathan Mersereau

Address: 36800 Woodward Avenue, Suite 200

Bloomfield Hills, MI 48304

Show Notes by Podcastologist/Show Producer: Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.?

28 episodes