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Digital Strategist Sara Wilson on the brands most likely to make big moves with Gen Z in 2023
Manage episode 419228488 series 3575189
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Which brands are “most likely to reignite your ‘experimental phase’” or “climb a fence to score a hoodie?”. On the latest episode of Day One FM, the crew is joined by journalist-turned-social-strategist Sara Wilson, founder & principal of SW Projects, to chat through the report she co-authored, The Brand Yearbook, it's class of 2022 superlatives and the nostalgic companies primed for a comeback among younger consumers.
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