The Out of the Box Way to Get on Retail Shelves Nationwide, with Amy Cohn, Founder of Joydays

Dear FoundHer...

How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovative tech and media companies to create Joydays, a brand dedicated to blood sugar-friendly snacks. At Disney, Amy pioneered their first social network; as head of product at Oprah, she shaped influential digital content; and at Sony, she steered emerging global platforms. These roles equipped her with a unique blend of insights and skills, which she applied to addressing a gap in the market for healthier snack options, particularly for those managing diabetes.

Amy walks us through the inception of Joydays, inspired by her personal health challenge with colon cancer and the frustration with the lack of suitable snacking options. She details how she engaged with dietitians and chefs to perfect a product that balances fiber, protein, low sugar, and low carbs without compromising taste.

Amy discusses the intricacies of fundraising in the consumer packaged goods (CPG) industry and the importance of maintaining an unapologetic stance on company culture and team building.

Concluding the episode, Amy offers actionable advice for entrepreneurs, including the necessity of rigorous time management, finding personal joy and balance, and being uncompromising about the culture and team you wish to build.

Quotes:

“You need to really understand the market, prioritize your features and build that out and understand the consumer and figure out what would build a community.” (13:46 | Amy Cohn)

“Be ruthless about your time. And that includes not just focus everything Your hours need to be focused on creating value, but also more importantly, the energy of the people around you is also a time, you know, is people who believe in you, people who give you that energy, because time and energy is the biggest asset you have in creating a business.” (36:13 | Amy Cohn)

Connect with Amy Cohn:

Instagram: https://www.instagram.com/getjoydays/

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Podcast production and show notes provided by HiveCast.fm

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