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Rob Smith on stepping into new roles, moving from corporate to fractional executive leadership, launching a conference, and being chronically curious
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Rob Smith was cajoled into filling out a paper application in a pub that turned into a 25 year career at 3M where he says he kept being asked to step into roles he wasn’t qualified for. After leading many initiatives in digital transformation, ebusiness, commerce, marketing automation, business strategy, and more, Rob reimagined his career and became a fractional executive, providing access to his experience and expertise to companies that otherwise would not be able to afford an executive of his caliber.
He is also the founder of FRAK, an in-person conference for fractional executives and the fractionally curious. And as if that isn’t enough, Rob is the CTO of Atomic Elevator, a syndicate of marketing professionals combining AI with human insights to create successful product launch strategies.
Links from the episode:
FRAK – A Conference for Fractional Pros - https://fractionalconference.com/
Atomic Elevator - https://www.atomicelevator.com/
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