Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Never Do Laundry Again: How Rent the Runway is Creating a ‘Closet in the Cloud’
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Manage episode 214061102 series 1877580
Content provided by Deciding by Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deciding by Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rent the Runway is a business that’s dressed as a fashion company but has the bones of a tech startup. Their service allows customers to rent clothes for special occasions or everyday wear. Rent the Runway aspires to give customers the freedom to create a ‘closet in the cloud’ — receiving a rotating wardrobe of outfits that suit their style. Data drives all of the company’s operations — from personalizing recommendations, to efficiently dry cleaning and shipping clothes to customers. On this episode, Rent the Runway’s Chief Analytics Officer Vijay Subramanian shares: -Why Rent the Runway made its first C-Suite hire in analytics. -How to stop doing laundry by keeping your ‘closet in the cloud’ -How Vijay has baked data into the DNA of Rent the Runway. -What you can do to take your company to the next level of being data-driven.
…
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14 episodes
MP3•Episode home
Manage episode 214061102 series 1877580
Content provided by Deciding by Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deciding by Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rent the Runway is a business that’s dressed as a fashion company but has the bones of a tech startup. Their service allows customers to rent clothes for special occasions or everyday wear. Rent the Runway aspires to give customers the freedom to create a ‘closet in the cloud’ — receiving a rotating wardrobe of outfits that suit their style. Data drives all of the company’s operations — from personalizing recommendations, to efficiently dry cleaning and shipping clothes to customers. On this episode, Rent the Runway’s Chief Analytics Officer Vijay Subramanian shares: -Why Rent the Runway made its first C-Suite hire in analytics. -How to stop doing laundry by keeping your ‘closet in the cloud’ -How Vijay has baked data into the DNA of Rent the Runway. -What you can do to take your company to the next level of being data-driven.
…
continue reading
14 episodes
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