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Privacy vs. Ad Monetization with Google and Kwalee

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Manage episode 412656732 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is the impact of privacy updates on ad revenue and user acquisition strategies?

In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences.

The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.

Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

--- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
  continue reading

572 episodes

Artwork
iconShare
 
Manage episode 412656732 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is the impact of privacy updates on ad revenue and user acquisition strategies?

In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences.

The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.

Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

--- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
  continue reading

572 episodes

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