Go offline with the Player FM app!
Privacy vs. Ad Monetization with Google and Kwalee
Manage episode 412656732 series 2405979
What is the impact of privacy updates on ad revenue and user acquisition strategies?
In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences.
The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.
Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai
--- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support572 episodes
Manage episode 412656732 series 2405979
What is the impact of privacy updates on ad revenue and user acquisition strategies?
In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences.
The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.
Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai
--- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support572 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.