Go offline with the Player FM app!
The Power of Gaming Branding: Real Insights from a Creative Agency
Manage episode 413879243 series 2405979
In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success.
This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling.
Guest: Martin Mohr, CCO @ Bond Creative Agency
Links:
--- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
563 episodes
Manage episode 413879243 series 2405979
In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success.
This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling.
Guest: Martin Mohr, CCO @ Bond Creative Agency
Links:
--- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
563 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.