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The State of Gaming 2024 with Sensor Tower's Lexi Sydow
Manage episode 425320712 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sensor Tower State of Gaming 2024 www.sensortower.com/state-of-gaming-2024
Data.ai Mobile App Market Forecast 2030
www.data.ai/en/go/mobile-app-market-forecast/
Don't miss out on this in-depth discussion — subscribe to the Deconstructor of Fun Podcast and newsletter for more expert insights.
https://www.deconstructoroffun.com/subscribe
In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues.
00:00 Introduction
02:58 Mobile Gaming Market Trends
07:26 Regional Differences in Mobile Gaming
11:23 Impact of ATT and Post-COVID Market
21:38 Subscription Gaming: Netflix and Apple Arcade
25:48 Top Games and Publishers
28:56 Marketing Trends in Mobile Gaming
31:01 UGC Ads and Community Engagement
31:21 Monopoly Go's Strategic Community Targeting
34:53 The Power of Social Media Platforms in Gaming Ads
36:27 The Rise of IP and Brand Integration in Games
39:41 Transmedia Trends
44:11 Apps vs. Games
58:42 Marketing Predictions
01:04:50 Final Thoughts
--- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support555 episodes
Share
Manage episode 425320712 series 2405979
Content provided by Deconstructor of Fun. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deconstructor of Fun or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sensor Tower State of Gaming 2024 www.sensortower.com/state-of-gaming-2024
Data.ai Mobile App Market Forecast 2030
www.data.ai/en/go/mobile-app-market-forecast/
Don't miss out on this in-depth discussion — subscribe to the Deconstructor of Fun Podcast and newsletter for more expert insights.
https://www.deconstructoroffun.com/subscribe
In this episode, Lexi Sydow, Director of Corporate Marketing and Insights at Sensor Tower, unleashes her mobile gaming market insights. She covers significant trends in mobile gaming and marketing, app vs game dynamics, ad spending on TikTok and YouTube, regional differences, IP collaborations, and the future of subscription gaming. Gain valuable insights on market normalization post-COVID and ATT changes, and learn about the trajectory of apps surpassing gaming revenues.
00:00 Introduction
02:58 Mobile Gaming Market Trends
07:26 Regional Differences in Mobile Gaming
11:23 Impact of ATT and Post-COVID Market
21:38 Subscription Gaming: Netflix and Apple Arcade
25:48 Top Games and Publishers
28:56 Marketing Trends in Mobile Gaming
31:01 UGC Ads and Community Engagement
31:21 Monopoly Go's Strategic Community Targeting
34:53 The Power of Social Media Platforms in Gaming Ads
36:27 The Rise of IP and Brand Integration in Games
39:41 Transmedia Trends
44:11 Apps vs. Games
58:42 Marketing Predictions
01:04:50 Final Thoughts
--- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support555 episodes
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Similar to Deconstructor of Fun
Audio home of The Jimquisition, featuring its lovely little podcast, Podquisition - starring Jim Sterling, Laura Kate, and Conrad Zimmerman!
…
continue reading
The official podcast of GamersWithJobs.com, the GWJCC is our way of providing a podcast that feels like you are hanging out with friends after a long day in the office. We strive for smart, in-depth discussions about the latest games and gaming-related news, as well as light, playful tangents. We're always thrilled to talk about the new hotness, explore fun and strange indie gems, and revisit games old and new.
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continue reading
Weekly video game reviews, previews, and analysis of the biggest topics in gaming, covering the latest in PlayStation, Xbox, Nintendo and more! Hosted by Tim Gettys, Greg “GameOverGreggy” Miller, Blessing Adeoye, and Andy Cortez.
…
continue reading
Every week 4 best friends Greg “GameOverGreggy” Miller, Tim Gettys, Nick Scarpino, and Andy Cortez hang out to discuss popular culture, the internet, social issues, movies, comic books, video games, and their lives with you and our super cool guests.
…
continue reading
Let’s Drone Out is a light-hearted and chatty drone focused podcast. Recorded live and interactively every Thursday 8-9 pm UK time on YouTube, come join the interactive chat. Jack and his wife Tony, as well as the rest of the LDO crew are here to bring noobs and pros together. Tune in every Thursday at 8:00PM UK time for the latest on tech, events, news, interviews and a behind the scenes look into the hobby. LEGAL NOTICE: Any views expressed by any guests on this show are personal and may ...
…
continue reading
Sneak Attack! is a homebrew actual play tabletop RPG podcast set in the world of Brannis, as well as the depths of outer space. While in season, new episodes release every Friday.
…
continue reading
Hear the magic that happens when all members of the IGN UK team run head first at each other to chat about video games, movies, TV shows and weird things they've put in their mouths.
…
continue reading
CarCast is twice weekly automotive podcast hosted by Matt “The Motorator” D’Andria, former NFL and WWE superstar, Bill Goldberg, and Vice President Editorial & Editor-in-Chief at Edmunds.com, Alistair Weaver. CarCast explores all aspects of the automotive space from the performance aftermarket to new car buying and the future of the automotive industry. The guys answer your questions, offer advice and feature guests from the automotive industry and celebrity car enthusiasts.
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One of the longest running Pokemon podcasts, PUCL covers the many facets of Pokemon. We talk about video games, battling, community news, anime and manga, trainer tips, and more! Hosted on Acast. See acast.com/privacy for more information.
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continue reading
The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
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