Killer Cap – ØF

Deep Future

Two nerds bullshitting about an augmented reality baseball cap.

Pablos: With AR, I think we got it wrong.

Everybody's been trying to put dragons in the room or have a whale in the room or whatever. And they're going for this super realistic, photorealistic, immersive experience. And I think the only thing that really matters is dashboards. And even if you get an Apple Vision Pro and it's an extraordinary image quality, what you mainly find yourself using it for is dashboards.

You just put stuff around. It's like here's my messages, let me know if I got some, here's a clock. Here's a browser window, all this is 2D stuff, but it's just giving me dashboard, dials and meters and alerts and info and stuff in my life.

Ash: You're basically talking about the Terminator view, right?

Pablos: Yeah. You want terminator view.

Ash: You need terminated view.

Pablos: You want to be able to see. So all these goggles are overbuilt. I just want my glasses to put your name on your forehead.

Ash: Yeah.

Pablos: That's all I really need.

Ash: Credit score.

Pablos: When I look at people and just put their name on their forehead, so I know who the hell they are. And then you would want dashboards for things like, tell me when to turn left, tell me where the nearest Starbucks is, stuff like that.

And my idea for this years ago was to create this shoe horn version of AR called the Killer Cap and the Killer Cap is literally baseball cap with 140 character display and all it would do initially is show you tweets from whatever sports ball team had their logo on the cap.

And so this is like a $99 product you could sell to Middle Americans. Nobody would think it was weird because it just looks like a normal baseball cap. And in the bill you have plenty of room. You could bury a battery in a cell data modem and then you could have a 140 character monochromatic display.

And then in version two, the Killer Cap has one button on the bill where that sticker usually is, for "Buy now". So it's like during the day you would see alerts or little tweets from the team. Like, "Hey, want to buy the, Seahawks edition of Coors Light?" Boom. Buy now.

And it would just show up on your doorstep. You know, want season tickets? Boom. Buy now.

Ash: Just on the hat.

Pablos: Yeah. It's all in the hat.

Ash: You see what, you just see it underneath,

Pablos: Yeah, you just look up.

Ash: Just look wear it up, and underneath,

Pablos: Mm hmm. You can pretend to be listening to your wife and you can look up at the sports ball game score.

Ash: It's actually pretty interesting, the funny thing is today you could just put a thin film like flex film little OLED.

Pablos: Yeah, so easy to build. It's so easy to build this thing. You could make money selling them for 99 bucks. And people pay 99 bucks for a baseball cap now anyway. It's crazy.

Ash: Yeah, I mean, could literally put it right in there. And by the way, you don't have to do anything, it's just Bluetooth the damn thing, right? It doesn't need...