It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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DMJ Ep 496: Chris Mercer-Measurement is the GPS in your marketing engine to get to your goal faster!
Manage episode 419880262 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 496 of Delivering #MarketingJoy, Chris Mercer talks about why "measurement marketing" is so important, how we measure a customer conversation, and how to use analytics to get more sales! This is a marketing masterclass! Watch now!
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DMJ Ep 496: Chris Mercer-Measurement is the GPS in your marketing engine to get to your goal faster!
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Manage episode 419880262 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 496 of Delivering #MarketingJoy, Chris Mercer talks about why "measurement marketing" is so important, how we measure a customer conversation, and how to use analytics to get more sales! This is a marketing masterclass! Watch now!
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Similar to Delivering Marketing Joy
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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