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The atomisation of the television audiences
Manage episode 250217687 series 2600994
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Television's ability to gather massive audiences is unparalleled. No other medium can grab tens of millions of simultaneous consumers. But these numbers are exceptional: they do not presage a return to an era of regular 20 million plus audiences. In this podcast the news and media journalist, Ray Snoddy OBE and Dan Ison, Deloitte Partner for Media & Entertainment, discuss the atomisation of audiences and how the TV industry can maintain its unique ability to deliver to big audiences, whilst also monetising ever smaller audiences
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