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The rise of the silver VODder
Manage episode 250217692 series 2600994
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Over the next five years older age groups are likely to shift a significant slice of their viewing to on-demand sources. They will follow, but not equal, the trend set by the young. In this podcast the news and media journalist, Ray Snoddy OBE meets with Ed Shedd, lead Partner of the global media & entertainment industry team at Deloitte Global, to discuss the opportunities for the TV industry to lead this migration of the Silver VODder, rather than to see their audiences taken away from them.
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