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Television advertising remains resilient and rocky

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Manage episode 217107892 series 2445475
Content provided by Deloitte LLP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte LLP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Television advertising is inherently resilient: as a medium it is in a class of its own. The more advertisers are aware of this, the greater the demand that should result. Viewing patterns are changing, reducing time spent watching live TV, but TV advertising still has many strengths, which the industry needs to sell and defend. In this podcast the news and media journalist, Ray Snoddy OBE talks to Paul Lee, Deloitte's Global Head of TMT Research and Helen Rees, Director, Deloitte MCS, about how TV advertisers can navigate a time of economic and regulatory uncertainty to remain successful.
  continue reading

6 episodes

Artwork
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Archived series ("Inactive feed" status)

When? This feed was archived on August 02, 2022 03:09 (1+ y ago). Last successful fetch was on September 19, 2018 19:35 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 217107892 series 2445475
Content provided by Deloitte LLP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte LLP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Television advertising is inherently resilient: as a medium it is in a class of its own. The more advertisers are aware of this, the greater the demand that should result. Viewing patterns are changing, reducing time spent watching live TV, but TV advertising still has many strengths, which the industry needs to sell and defend. In this podcast the news and media journalist, Ray Snoddy OBE talks to Paul Lee, Deloitte's Global Head of TMT Research and Helen Rees, Director, Deloitte MCS, about how TV advertisers can navigate a time of economic and regulatory uncertainty to remain successful.
  continue reading

6 episodes

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