))
Breaking Industry Norms - Forward-Thinking Marketing with Jessica Stonish
Manage episode 399471121 series 3463326
Content provided by Blend. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blend or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jessica Stonish, Head of Marketing at life sciences SaaS company Synthace, joined us on Demand Decoded to discuss how they have challenged industry norms to become a demand generation powerhouse.
During her time at Synthace, Jessica has achieved remarkable results, including:
- 328% YoY increase in high-intent inbound pipeline
- 116% growth in LinkedIn reach through paid, organic, and employee enablement campaigns
So, how did Synthace shake things up? Jessica shares how they:
- Identified the approaches that would work for their audience
- Created a consistent, quality content to drive brand awareness
- Leveraged LinkedIn to create demand in their industry
- Introduced entertainment-focused content
- Blended traditional and modern demand gen tactics
If you’ve ever been told “that’s how we’ve always done things”, this episode is for you. By breaking with tradition, Jessica and Synthace have made marketing work harder to drive real demand.
Watch all episodes on YouTube
Join future episodes live on LinkedIn
38 episodes
Share
