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Chris Walker: "The Largest Issue in B2B Go-to-Market Is DATA"

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Manage episode 403711252 series 3463326
Content provided by Blend. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blend or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies.
As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen.
He dives into the biggest problems plaguing B2B marketing today, including where companies waste budgets and where they should strategically invest more. Chris highlights a major opportunity for forward-thinking marketers to make an impact right now and shares some honest thoughts on the role of outbound marketing in an effective go-to-market engine.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 403711252 series 3463326
Content provided by Blend. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blend or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies.
As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen.
He dives into the biggest problems plaguing B2B marketing today, including where companies waste budgets and where they should strategically invest more. Chris highlights a major opportunity for forward-thinking marketers to make an impact right now and shares some honest thoughts on the role of outbound marketing in an effective go-to-market engine.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

38 episodes

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