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Impartner Software CMO Kerry Desberg talks us through her professional journey and identifying profitable markets

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Manage episode 312842420 series 3248136
Content provided by Elias Rubel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elias Rubel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds

Connect with Kerry

LinkedIn

Website

Twitter

  continue reading

91 episodes

Artwork
iconShare
 
Manage episode 312842420 series 3248136
Content provided by Elias Rubel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elias Rubel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds

Connect with Kerry

LinkedIn

Website

Twitter

  continue reading

91 episodes

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