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Kevin Marasco, CMO of Zenefits on the applications and automation of PLG
Manage episode 321719010 series 3248136
In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.
Episode Outline
[01:39] The Zenefits journey
[05:19] The opportunity for a PLG motion
[09:29] Demand gen practices
[11:57] The shift to organic
[15:21] Experimentation
[16:46] What Kevin does to stay fresh
[20:12] Kevin’s motivational people
Connect with Kevin
Connect with Matter Made
LinkedIn (Elias Rubel, CEO, Matter Made)
LinkedIn (Matter Made)
91 episodes
Manage episode 321719010 series 3248136
In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.
Episode Outline
[01:39] The Zenefits journey
[05:19] The opportunity for a PLG motion
[09:29] Demand gen practices
[11:57] The shift to organic
[15:21] Experimentation
[16:46] What Kevin does to stay fresh
[20:12] Kevin’s motivational people
Connect with Kevin
Connect with Matter Made
LinkedIn (Elias Rubel, CEO, Matter Made)
LinkedIn (Matter Made)
91 episodes
All episodes
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