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Unpacking Demand Efficiency: The North Star Metric to Reduce CAC

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Manage episode 351419111 series 3248136
Content provided by Elias Rubel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elias Rubel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Podcast Summary

In this conversation with Eli Rubel, CEO at Matter Made, he talks about the rebranding of the Best in Saas Podcast to Demand Efficiency. Today, you’ll hear about the podcast’s new direction and focus.

With over 15 years of marketing experience, Eli has served as a marketing advisor for companies like Dropbox, Hopin, G2, Calm for Business, Loom, and Productboard. Many other companies rely on Matter Made to smash their yearly growth targets through best-in-class Go-To-Market programs.

Eli Holds a degree in Leadership and Strategy from Harvard Business School.

Episode Outline

[00:55] Name change from Best in Saas to Demand Efficiency

[01:05] How do we do more with less?

[01:40] What does Demand Efficiency mean?

[02:20] Demand Efficiency as a North Star metric

[04:11] What does Demand Efficiency measure?

[05:43] Opportunities around Cost to Aquire (CAC)

[06:29] Season expectations

[07:04] Demand Efficiency Index

[07:55] Demand Efficiency Slack Community

Connect with Matter Made

Matter Made

LinkedIn (Eli)

  continue reading

91 episodes

Artwork
iconShare
 
Manage episode 351419111 series 3248136
Content provided by Elias Rubel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elias Rubel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Podcast Summary

In this conversation with Eli Rubel, CEO at Matter Made, he talks about the rebranding of the Best in Saas Podcast to Demand Efficiency. Today, you’ll hear about the podcast’s new direction and focus.

With over 15 years of marketing experience, Eli has served as a marketing advisor for companies like Dropbox, Hopin, G2, Calm for Business, Loom, and Productboard. Many other companies rely on Matter Made to smash their yearly growth targets through best-in-class Go-To-Market programs.

Eli Holds a degree in Leadership and Strategy from Harvard Business School.

Episode Outline

[00:55] Name change from Best in Saas to Demand Efficiency

[01:05] How do we do more with less?

[01:40] What does Demand Efficiency mean?

[02:20] Demand Efficiency as a North Star metric

[04:11] What does Demand Efficiency measure?

[05:43] Opportunities around Cost to Aquire (CAC)

[06:29] Season expectations

[07:04] Demand Efficiency Index

[07:55] Demand Efficiency Slack Community

Connect with Matter Made

Matter Made

LinkedIn (Eli)

  continue reading

91 episodes

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