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#23 Why is there a New Demand Waterfall?

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When? This feed was archived on December 26, 2017 21:34 (6+ y ago). Last successful fetch was on December 22, 2017 18:33 (7y ago)

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Manage episode 184404460 series 1519778
Content provided by David Lewis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Lewis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Unless you were abducted by aliens, you’ve seen the tweets, LinkedIn posts, and other coverage by the media, thought leaders, and demand generation experts about the new Demand Unit Waterfall introduced by Sirius Decisions at their annual conference in Las Vegas on May 16 – 19th 2017. The initial feedback to the unveiling has been mixed with both excitement and skepticism. David invites Terry Flaherty and Kerry Cunningham, two of the Research Directors @siriusdecisions behind the new framework to answer questions around its’ purpose and implications including:

    What has the reaction been to the new waterfall? Why did SiriusDecisions update the demand waterfall? What's a Demand Unit and why does it matter? What's a Demand Map and what value does it deliver? What are the major changes/differences that Sirius introduced in this version of the waterfall? What are some of the major things to consider when implementing the Demand Unit waterfall?

Listen in to hear the discussion and their answers!

  continue reading

20 episodes

Artwork
iconShare
 

Archived series ("Redirect loop" status)

When? This feed was archived on December 26, 2017 21:34 (6+ y ago). Last successful fetch was on December 22, 2017 18:33 (7y ago)

Why? Redirect loop status. We detected 2 or more feeds redirecting to each other.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 184404460 series 1519778
Content provided by David Lewis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Lewis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Unless you were abducted by aliens, you’ve seen the tweets, LinkedIn posts, and other coverage by the media, thought leaders, and demand generation experts about the new Demand Unit Waterfall introduced by Sirius Decisions at their annual conference in Las Vegas on May 16 – 19th 2017. The initial feedback to the unveiling has been mixed with both excitement and skepticism. David invites Terry Flaherty and Kerry Cunningham, two of the Research Directors @siriusdecisions behind the new framework to answer questions around its’ purpose and implications including:

    What has the reaction been to the new waterfall? Why did SiriusDecisions update the demand waterfall? What's a Demand Unit and why does it matter? What's a Demand Map and what value does it deliver? What are the major changes/differences that Sirius introduced in this version of the waterfall? What are some of the major things to consider when implementing the Demand Unit waterfall?

Listen in to hear the discussion and their answers!

  continue reading

20 episodes

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