Go offline with the Player FM app!
#256 Marketing for Credit Unions: Using MarTech to Put Members First
Archived series ("Inactive feed" status)
When? This feed was archived on September 07, 2024 05:09 (). Last successful fetch was on December 29, 2023 11:54 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 347456730 series 3020002
Customer experience is a main driver for growth.
In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.
Listen as David and Traci discuss:
- The importance of meeting your members where they are.
- How to build personas for banking.
- What it takes to be prepared for changes in your MarTech Stack.
- Tips for reducing spend by managing your technology renewals.
Check out the resources mentioned:
- Assess Your MarTech Stack
- The D3 Methodology E-book
- Manufacturing Demand by David Lewis
- Traci's LinkedIn
- David Lewis' LinkedIn
- DemandGen TV
- Explore DemandGen TV MarTech Demos
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
278 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on September 07, 2024 05:09 (). Last successful fetch was on December 29, 2023 11:54 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 347456730 series 3020002
Customer experience is a main driver for growth.
In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has mastered the art of putting members first.
Listen as David and Traci discuss:
- The importance of meeting your members where they are.
- How to build personas for banking.
- What it takes to be prepared for changes in your MarTech Stack.
- Tips for reducing spend by managing your technology renewals.
Check out the resources mentioned:
- Assess Your MarTech Stack
- The D3 Methodology E-book
- Manufacturing Demand by David Lewis
- Traci's LinkedIn
- David Lewis' LinkedIn
- DemandGen TV
- Explore DemandGen TV MarTech Demos
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
278 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.