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#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue

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Manage episode 352968426 series 3020002
Content provided by BDO Digital, LLC, BDO Digital, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BDO Digital, LLC, BDO Digital, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The last six months of 2022 have been a big change for marketers.
In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.

Listen as David and Ryan discuss:

  • Why your install base should be prioritized.
  • The strategy to put behind your content development .
  • The benefits of saying goodbye to ‘casting a wide net’.
  • Why marketing attribution isn’t going anywhere.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

  continue reading

278 episodes

Artwork
iconShare
 
Manage episode 352968426 series 3020002
Content provided by BDO Digital, LLC, BDO Digital, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BDO Digital, LLC, BDO Digital, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The last six months of 2022 have been a big change for marketers.
In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.

Listen as David and Ryan discuss:

  • Why your install base should be prioritized.
  • The strategy to put behind your content development .
  • The benefits of saying goodbye to ‘casting a wide net’.
  • Why marketing attribution isn’t going anywhere.

Check out the resources mentioned:

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

  continue reading

278 episodes

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