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Content, Trust and Branding with Margot Bloomstein

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Archived series ("Inactive feed" status)

When? This feed was archived on April 15, 2023 13:28 (1y ago). Last successful fetch was on December 05, 2022 06:10 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 223692199 series 2441335
Content provided by Justin Davis and Matthew Grocki. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Davis and Matthew Grocki or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, we've got Margot Bloomstein with us, talking about content, trust and branding. In this absolutely packed show, we cover the following and more:

  • Matt's and Margot's thoughts on the process of collecting and reviewing content for a web project, including how to create a more efficient content pipeline
  • Thoughts on the tools used in the content production process today. Is there room for more? Or, go back to basics?
  • The importance of sketching and multimedia in the content process
  • How using different formats of content can help you tell your story better
  • Some observations about how the web might be influencing the real world. What would happen is we brought ideas like search into a retail environment?
  • The role of content in building trust, and how authenticity and vulnerability play into it
  • How a net new brand can build trust without social proof, reviews or testimonials
  • A preview of Margot's new book about using vulnerability and content to build trust and rebuild your brand

Plus! We do a Homepage Throwdown on Patagonia's website (patagonia.com). What do we think about the full bleed slideshow they have? Listen to find out.

Make sure to connect with Margot Bloomstein on Twitter at @mbloomstein. Visit her company, Appropriate, Inc at appropriateinc.com.

Don't miss our FREE guide on how to develop better content habits in your organization and skyrocket your own content strategy. Download the guide at maderalabs.com/contenthabits.

Want to join us on the show? Have a question or topic you'd like to talk about? Email us at ask@dbcshow.com, or call in at 813-485-4866!

  continue reading

19 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 15, 2023 13:28 (1y ago). Last successful fetch was on December 05, 2022 06:10 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 223692199 series 2441335
Content provided by Justin Davis and Matthew Grocki. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Davis and Matthew Grocki or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, we've got Margot Bloomstein with us, talking about content, trust and branding. In this absolutely packed show, we cover the following and more:

  • Matt's and Margot's thoughts on the process of collecting and reviewing content for a web project, including how to create a more efficient content pipeline
  • Thoughts on the tools used in the content production process today. Is there room for more? Or, go back to basics?
  • The importance of sketching and multimedia in the content process
  • How using different formats of content can help you tell your story better
  • Some observations about how the web might be influencing the real world. What would happen is we brought ideas like search into a retail environment?
  • The role of content in building trust, and how authenticity and vulnerability play into it
  • How a net new brand can build trust without social proof, reviews or testimonials
  • A preview of Margot's new book about using vulnerability and content to build trust and rebuild your brand

Plus! We do a Homepage Throwdown on Patagonia's website (patagonia.com). What do we think about the full bleed slideshow they have? Listen to find out.

Make sure to connect with Margot Bloomstein on Twitter at @mbloomstein. Visit her company, Appropriate, Inc at appropriateinc.com.

Don't miss our FREE guide on how to develop better content habits in your organization and skyrocket your own content strategy. Download the guide at maderalabs.com/contenthabits.

Want to join us on the show? Have a question or topic you'd like to talk about? Email us at ask@dbcshow.com, or call in at 813-485-4866!

  continue reading

19 episodes

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