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From the Archive: Beyond the Word: Designing Type

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Manage episode 329815748 series 2654398
Content provided by Design Museum Everywhere. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Design Museum Everywhere or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode originally aired on October 14, 2021.

How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-based branding agency whose work spans all areas of the built environment, extensive lifestyle and consumer verticals, and a broad range of corporate services. Blake chats about his projects and process. Later on in the show, they are joined by Matteo Bologna, the Principal, Creative Director, and Founder of Mucca Design, an award-winning New York-based branding firm that transforms businesses through uncommon creative solutions. Together they discuss how they incorporate typography in their own brand identity projects and how they discovered their love for type design.

For links to resources we discuss in this episode, visit our show page:

Beyond the Word: Designing Type

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 329815748 series 2654398
Content provided by Design Museum Everywhere. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Design Museum Everywhere or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode originally aired on October 14, 2021.

How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-based branding agency whose work spans all areas of the built environment, extensive lifestyle and consumer verticals, and a broad range of corporate services. Blake chats about his projects and process. Later on in the show, they are joined by Matteo Bologna, the Principal, Creative Director, and Founder of Mucca Design, an award-winning New York-based branding firm that transforms businesses through uncommon creative solutions. Together they discuss how they incorporate typography in their own brand identity projects and how they discovered their love for type design.

For links to resources we discuss in this episode, visit our show page:

Beyond the Word: Designing Type

  continue reading

112 episodes

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