#03 Purpose
Manage episode 325490397 series 3123795
Designing purpose statements with organisations is a core part of the work we do in designing engaging brands. It sets the framework for building a meaningful brand. Purpose is the core of business, it is the first step in designing your overall business strategy. In this episode we talk about Purpose, why it’s important to have a purpose statement and how it builds the foundation for building a solid business strategy.
29 episodes