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Ep#20: The Desirability Lens - Will anyone actually buy it?
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The third of a three-part series on the three lenses of design thinking, this episode explores the desirability lens.
In this episode, you will be able to
- understand what desirability means and why it is important
- learn the techniques Design Thinkers use to identify desirability
- hear real-world examples of how to put desirability into practice
So, let's dive in to explore how the desirability lens helps to create solutions that people will actually buy.
Chapters
1. Ep#20: The Desirability Lens - Will anyone actually buy it? (00:00:00)
2. Exploring Desirability in Design Thinking (00:00:07)
3. The Important of Context (00:15:11)
4. Examples of How Desirability Leads to Better Products (00:21:00)
5. Understanding Desirability and Practicing (00:39:57)
6. Desirability and Social Norms (00:49:47)
32 episodes
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