Aya Kanai on the Shelf Life of a Trend and the Future of Visual Search

Design Time

Aya Kanai’s distinct style and perspective comes from years of working at some of fashion’s most exciting publications and brands, and her creative approach leans on her decisive instinct that’s as artful as it is personal. By leveraging her experience first as an editor on the launch team at Teen Vogue and then at such magazines as Nylon and Cosmopolitan—and more recently as editor in chief at Marie Claire—in her new role as Pinterest’s head of content and creator partnerships has put Aya at the helm of an exciting new initiative within the company. Pinterest is prioritizing creators, putting people at the heart of the platform and honoring the personalities that drive the ideas and pins that become the trends. And what is the life cycle of a trend? Aya understands what causes a trend to really take off and how to stay ahead of that curve, and she’s always looking for the next big idea. I’m so excited to share my conversation with Aya with all of you.

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